Recruitment Video is an Important Part of an Employment Branding Strategy

Video is the # 1 form of Internet communication and can be one of the most effective medium organization uses to build its employment brand. Recruitment videos posted on an organization's career site, distributed via podcasts and posted on YouTube and social networking sites can create excitation for the organization by allowing potential candidates to experience an organization's corporate culture, values, see multiple employees' passion for the organization and see what it's like to live and work in the organization. Google's recruitment video "An inside look at Google" as been viewed over a half million times on the Internet. Other organizations such as Yahoo, Microsoft, Cisco, IBM, JP Morgan, TiVo, the US Army and Home Depot have found great success using recruitment video. I recently read that studies have shown an effective recruitment video can increase passive candidate flow by up to 30%.

An organization's recruitment video is not a commercial and should not be scripted. The goal of the video is to give an inside look at the company and employees doing real work. A recruitment video should show real employees telling real stories about the organization. The video should also include a message from the CEO or an executive in the area of ​​the organization the video is targeted. The more real the video is the more effective it will be. An effective recruitment video should be 2 to 4 minutes in length. Remember you want a potential candidate to take action so make the video compelling and fun. When you create your recruitment video give potential candidates an avenue to respond by including a link to the organization's career site and if possible an e-mail address for candidates to forward their resume.

Recruitment video is a great way to increase employee referrals. Encourage employees to include a link to recruitment videos in their e-mail auto-signatures and individual FaceBook, LinkedIn, Ning, MySpace and other social networking site pages. We've discussed using viral marketing techniques to build employment branding. Ensure that those writing about the organization include a link to the organization's recruitment video.

Remember that your recruitment video is only as good as the employment site it directs potential candidates to. Potential candidates will visit an organization's employment site to confirm if what they hear about the organization is true, read detailed information about the organization, and submit their resume. The career site should clearly identify the organization's culture, values, vision, current job openings and benefit programs. The site should reflect an organization's brand and strengthen a candidate's desire to consider employment opportunities with the organization. Included on the site should be testimonials from employees that reinvigorate what potential candidates viewed in the video.

Preparing Your Motorcycle For the Winter

So here we are in October, and the overnight and morning hours are a little chilly here in the Northeast of the US. What does this mean? Winter is coming of course, and seems to be coming fast. Most days are now starting out in the low 40's, getting up to maybe the high 50's / low 60's, and then dropping down again into the low 40's overnight.

So, what are you to do if you're not planning on riding through the cold, winter months? You need to prepare your motorcycle and winterize it. There are a few steps you should definitely do to keep your motorcycle safe and warm through those frigid months.

  1. Get the gasoline out of your engine – How do you do that? Start up your motorcycle with the petcock to 'on' and let your bike run for a few minutes. After your motorcycle is idling just fine, flip the petcock to off and let the engine do it's thing by cycling through any fuel that is left in the lines. You'll know as soon as the fuel is out of the engine, as the motorcycle will just stop running (like it stalled). It's OK if you leave some fuel in the tank as it should not cause any damage. But leaving it in your engine could cause serious damage to your motorcycle.
  2. Get a battery tender - A battery tender will keep your motorcycle battery charged throughout the winter so that when you're ready to fire her up, you will not be left with a dead battery. Battery tenders are fairly inexpensive and can be picked up at your local motorcycle shop or order one online.
  3. Clean your motorcycle – you do not want to store your motorcycle for long periods of time with dirt, grime, tar, grease, bugs, etc. all over your bike. Not only is this bad for the paint and chrome, but it's just not right to treat your baby so badly. Clean her up before she takes that long winter's nap. My motorcycle is actually cleaned after every ride. It's only right that my girl be taken care of and treated well through the year.
  4. Find a good spot – Your motorcycle is going to be resting for the next few months, so make sure you find a good location for the winter. The best location would be an attached garage, the next would be an outdoor storage building, and the least favorite would be outside in the elements. The winter elements can do some serious damage if not carefully watched, so I'd recommend making sure your motorcycle is stored in an area that is enclosed. My motorcycle is always stored in my attached garage, and kept in a prime location so as not to get bumped or something dropped on her.
  5. Get a motorcycle cover – just because your motorcycle may be stored in an enclosed area, does not mean you should not further protect her. You can get a cover for as little as $ 20 or as much as $ 100. A motorcycle cover will make sure no additional dirt or dust gets on your bike, and will also help protect any unfortunate bumps or dings. I can not speak for bugs, as they'll find their way into any warm place during the colder months.
  6. Start her up when you can – If there's a decent winter day, sun shinning, and not terribly cold, go ahead and fire up your motorcycle. Let her run for a while, she'll thank you in the spring. Just remember to follow all the steps above to ensure you put your motocycle back to rest properly.

Why Healthy Food For Diet?

People already know that they need healthy food for diet. The problem is, not many of them really understand the meaning of it. Most of them are more interested in the diet itself than more the healthy food. Well, we need to get it right because there will be no result for our diet without we eat the right kind of healthy food.

Before we talk about the kind of food, we need to understand the meaning of diet. Diet is a way of controlling the amount of food and the kind of food entering our body in order to get a healthy body. So there are two things that we need to keep in mind, the amount and the kind of food. Actually by eating the right kind of foods, we do not need to worry to much about the amount.

Why? Because by choosing the right kind of food that can actually burn fat and help us gain muscle, and avoiding the kind of food that only encourage our body to store fat, we do not need to worry anymore either we should eat more or less. The more we eat, the more we burn fat and gain muscle.

For an optimum health, we also need foods that contain carbohydrates, protein, vitamins, minerals, and fat. We need all those nutrients so that our body can perform an optimum metabolism. So if you are following a diet or weight loss plan that recommend you not to eat one of them, you better STOP NOW.

We can actually find these foods anywhere. Lean meats and steaks, raw fruit, raw nuts, vegetables, olive oil are sources of healthy food. The key is choose raw or less processed foods.

Food and Food Health

We all have passed through a phase, or are still in one where the mind still walks the streets of dilemma as to whether the salad in the afternoon can make up for the double cheese hamburger of last night. Whatever the calories gained through the chocolate pudding can be balanced through the oatmeal in breakfast.

A few years back, there was a stigma about having the perfect thin or muscular (as one prefers), flat-stomached body. There was this misconception that slim and trim is the way to look beautiful. But fortunately, this stigma and misapprehension is slowly and somehow being eliminated from the society. Today, every type of body is beautiful, whether it is a flat-stomach or a fat belly. But that does not give any of us the right to overlook the fact about eating healthy.

Eating healthy does not mean gulping down only chunks of vegetables and salads. Eating healthy does not mean being on a "diet". Eating healthy means providing the body every kind of nutrients to function properly. And it includes the Broccoli Soup one cringes to as well as the delicious classic double crust cheese-filled pepperoni pizza, everyone craves for.

REQUIREMENTS OF THE BODY

We all love eating, mainly the junk type, but sometimes realization hits us and we tend to understand that salads and vegetables and fruits are really important part of a diet. Every type of nutrient is needed to keep the body functions in its right place. Vitamins, proteins, minerals, carbohydrates, fats, roughage and water, these are the nutrients we need almost on a daily basis. I will not waste time by telling what these are and how each of them are important because this is something we all have learnt in six-grade science subject. But I do would like to mention some of the dishes that are delicious, healthy and contain all of the above nutrients in the right amount.

THE FINGER-LICKING CLASSIC CHICKEN SALTIMBOCCA

It is a delicious chicken preparation, which is roled up with prosciutto and mozzarella cheese and drenched in a tasty white wine pan sauce. It is a mouth-watering dish with the goodness of protein (found in chicken), fats (cheese) and the palatable white wine sauce. It can easily be garnished with vegetables, providing the wholesome richness of vitamins and minerals.

THE DELICIOUS UN-CHEESY POTATO BROCOLLI SOUP

The name may seem to have no part of it seem delicious- 'un-cheesy', the dreaded 'broccoli' and 'potato', but the taste seems to be contradictory It's not-so appealing name. It is a preparation which will fill the tastebuds with an explosion of flavor and its richness makes it almost hard to resist. The dish is a mixture of health and taste.

THE OH-SO YUMMY APPLE CINNAMON BREAKFAST BARS

This is the perfect preparation for all those fuzzy kids who refuse to eat any fruits. This flavorful dish is full of protein and fiber and a favorite among the children and adults alike.

THE IMPORTANCE OF FOOD HEALTH IN OUR LIFE

There is absolutely no need to state what importance food holds in the existence of an individual. As stated above, it does not matter if one is slim or fat, what matters is where the individual is eating healthy. Excess of nothing is good, especially not food. But we need to understand the right amount and the right kind of nutrients for our body needs, to stay healthy and to keep our loved ones healthy as well.